I was charged to create a presence on the web for a company that recruits Filipino nurses to work in American healthcare facilities. Content was mine to conjure and mold. I had no formal background in designing promotional folios, but I took to the task with glee. For this project, I dappled the pages in muted antique maps, the anemone-like forms of faraway nebulas, pounding heart-rate monitors, vintage postcards of Filipinas in ceremonial dress, the blur of fast spinning globes, streaks of red comets, pristine Mt. Shasta piercing the heavens, a view of Manila Bay through a cloud break. I wrote emphatically and personally and condensed my best research into small shelters. I wanted the visitor to wander through new worlds that were welcoming and familiar. My original designs were beyond the modification of the web hosts ability, and so they were changed drastically. Supplanting their templates for my layouts, I accepted what was returned to me. Everything, except, above every navigational bar, the very eerie, very jarring Cyclopic eye, unblinking.
Sally forth and tell me what you think. Click here for QWEST and be transported. (Oops, another .com bites the dust. Needless to say, I should have made a copy. Maybe later, I will try to recreate it.) |